Problem is, none of that is actually true. The formula itself was entirely fabricated by a PR company, for no better reason than to sell holidays.

So who is Cliff Arnall? Well, he is approximately as qualified as I am to speak on mental health with any scientific authority, which is to say none at all. His rather strange website lists his qualifications as a 2:1 & Masters in Research Methods from Reading uni, alongside such wonderful things as a pop quiz for self-diagnosis of Borderline Personality Disorder, containing items such as ‘good looking?’ – I’m fairly sure that’s not in the DSM or ICD. I’m really quite disappointed with the level of media fact checking on this one, even Bad Science has called him ‘Dr’ quite regularly. He’s also nothing to do with Cardiff uni’s excellent Psychology department, except for having taught a few evening classes in the building & in other places around Wales on what appear to be standard A level psychology topics.

Cliff Arnall does something explicitly forbidden by the British Psychological Society when he lists ‘Member of the BPS’ amongst his qualifications. However, he’s a ‘Member of the Delphinium Society UK’, which obviously makes him an excellent person to trust with your sanity.

Green Communications, headed by Mr Andy Green, is the PR company who have been pushing ‘Blue Monday’ for the last few years, since the PR agency who originally made up the formula to sell ice-cream dropped it. Following an argument with Andy Green in the comments of badscience.net, and several other blogs where he was unprofessionally rude, I was invited to meet at the offices of Green Communications in Wakefield. Why an expert in ‘crisis communications’ and ‘social media’ would only talk if someone physically turned up to their meatspace office I am not certain, but then Andy Green also appears to be responsible for ‘the most incompetent wikipedia edit ever‘.

You can download the interview as an MP3 file from here.

I’m not planning to take over from Jeremy Paxman any time soon, it’s the first time I’ve interviewed someone (never mind an experienced PR professional), and the unedited version is a bit over an hour and somewhat rambling. Feel free to skip the first ten minutes, it’s pretty much Mr Green introducing himself, but it does get more interesting further in. Particular highlights include finding that the only money Green Comms knows they have raised is from their own office party, where everyone was made to wear blue hawaiian lei, and an admission that there isn’t any level of research evidence which would stop Green running the story.

Other bloggers have been doing a very good job of covering ‘Blue Monday’ for several years – I’d particularly recommend Dr Petra (who was legally threatened by Cliff Arnall over her coverage of this), Mind Hacks, Irregular Shed on the nonsense maths, and of course Bad Science.

Note that the interview is from Febuary last year – this year’s nonsense from Green Communications is disappointingly unchanged, despite what Mr Green suggested in the interview. Green Comms have also used ridiculous quotes from Cliff Arnall to promote their new PR campaign, Twixtmas:

‘If you are a regular whinger or moaner about the weather or minor ailments STOP!  It is boring and you are boring.  Other people do not care about your latest skin disorder.  If you have ‘got the flu’ and you are standing up telling someone else: you haven’t got flu.  Stop moaning.’ ‘If you’re feeling brave turn to your friends or family, look them in the eye (either one) as sincerely as you can and say:  “You know, I’m OK as I am”.  If they start laughing say: “Thank you for listening you are a beautiful person”‘.

This is particularly disappointing since I emailed Andy Green in early December, when he was asking for suggestions about ‘Twixtmas’, pointing out that the Cliff Arnall quotes already on the site were utter nonsense.

364 days ’till Blue Monday 2011. I’m already slightly down in the dumps just thinking about it.

Prof Nicholson of Sheffield university carried out the ‘Balsall Common’ study and is a key figure in Dore’s early research and the cerebellar approach to learning difficulties. He has been admirably honest about the limitations of the approach, including issues with using the ‘dyslexia screening test’, which he developed, and refusing to endorse claims of a ‘miracle cure’. Prof Nicholson  seems to have been dropped from Dore’s publicity machine.

Dr Roy Rutherford, a GP who had been very vocal in lending ‘medical backing’ to the Dore programme, seems to have also been absent from Dore and setting up his own ‘Autism Treatment and Prevention Centre‘. Holfordwatch also discovered that Rutherford withdrew from his supposed PhD researching Dore at Sheffield university ‘without completing any substantive research’.

The only research on the new Dore website is a well-hidden link-dump of paper titles, which seem to have been put there by someone who’s done a keyword search without reading and understanding the papers – some of them don’t relate to cerebellar theories of learning disabilities at all, and none specifically look at the Dore programme.

Meanwhile, Dore’s expensive PR company, Phil Hall Associates, are pushing a human-interest, celebrity-backed media drive. This has seen them get slots on several regional news programmes and local papers, where Dore have been able to deliver their message completely unchallenged, despite in one case my telephoning the TV station before transmission.

Phil Hall have also been using Scott Quinnell, the rugby player who brought Dore from Kenny Logan and Wynford Dore, for free national publicity for the Dore programme. Worryingly, the BBC, ITV, and other news organisations either don’t know, haven’t checked, or don’t care that Scott owns the company he’s being given airtime to promote. I thought I was cynical about mainstream media, but this hidden advertising during news and sports programmes by supposedly reputable and trustworthy organisations has shocked me.

To summarise, Dore have had to give up trying to pretend their programme is ‘scientifically proven’, but they can pay for clever enough PR that this does not seem to matter any more. But do not despair. The Advertising Standards Authority have upheld a complaint about Dore, agreeing that Dore could not come up with evidence to support its claims to treat dyslexia.

As neither the first nor second study referred to Asperger’s syndrome and only two participants in the first study had dyspraxia, we considered that the evidence was inadequate to support claims to treat those conditions. With regards to dyslexia and ADHD, we did not consider that the studies were sufficiently robust to support the treatment claims for those conditions, and we therefore concluded that the claim was misleading.

Hooray! Go & read the whole thing, it’s a few paragraphs of clear demolition of Dore’s arguments. Holfordwatch, who made the original complaint, have a discussion of the ruling, and Podblack has covered the background.

So: the ASA agrees that Dore has no evidence to show it works, Dore themselves have pretty much taken their ball and gone home on the research issue, but because of Dore’s unfortunate tendency to reach for lawyers, Dr Rutherford’s admission that I’ve only not been sued yet because they can’t find me, and British libel law being pants (please sign their petition), then I still can’t put my real name to telling you so. This is a thoroughly unsatisfactory situation.

Happy Christmas.

By the way, I’m now using Twitter for short links & comments to subjects of mind-geek interest – @brainduck

For anyone else in Yorkshire, ITV Yorkshire are going to be doing a Dore anecdote / free advertising tonight in the 6 o’clock ‘news’.

I’ve phoned them up this afternoon and explained the background & problems with this approach (anecdotes are not data, lack of evidence base, Dore’s tendency to use lawyers to suppress negative anecdotes, the usual) and pointed them at some background reading and questions to ask. I will be surprised if they take this on board, since the person I spoke to said it’s ‘just a piece about a girl from Harrogate’. Still, they’ve now got less excuse than some.

Company Number 1259796 View Certificate Of Incorporation Company DORE GROUP (NZ) LIMITED (IN LIQ) EMAIL CERTIFICATE Incorporated 27-NOV-2002 View Online Extract Entity Type Company EMAIL EXTRACT Constitution Filed Yes CERTIFICATE OF GOOD STANDING Annual Return Filing Month June Print This Page Status Details Current Status In Liquidation From To Previous Status Registered 27th November 2002 23rd March 2009
Liquidation Details
Commenced: 23-MAR-2009    Status: Active Name Organisation Phone Email Downes, Timothy Wilson GRANT THORNTON AUCKLAND LIMITED +64 9 3082570 tdownes@gtak.co.nz Address: 152 FANSHAWE STREET, AUCKLAND Appointed: 23-MAR-2009   16:00 Sherriff, Gregory John GRANT THORNTON AUCKLAND LIMITED +64 9 3082570 gsherriff@gtak.co.nz Address: 152 FANSHAWE STREET, AUCKLAND Appointed: 23-MAR-2009   16:00 Reports First Report Filed 30-MAR-2009 Six Monthly Report Due by 21-OCT-2009
Previous Names
Company Name Date Changed DORE ACHIEVEMENT CENTRE (NZ) LIMITED 24-JUL-2007 W ARMOY LIMITED 27-MAY-2004
Address Details
Registered Office
C/-Spencer Financial Partners Limited
Level 4
16 Viaduct Harbour Avenue
Auckland
Address for Service
Grant Thornton Auckland Limited
Level 4
152 Fanshawe Street
Auckland
Directors
Name		Date Appointed:
CONROY, David John 01-SEP-2008 208 Campbell Road, Greenlane, Auckland 1061
Share Parcels
	Total Number of shares	100
	Number of Shares	100
	Shareholder(s)	DORE GROUP (AUSTRALIA) PTY LIMITED	Suite 2, Level 2, 4-10 Bridge Street, Pymble, NSW, AUSTRALIA

New Zealand Companies Office (‘Search the Companies Register’ for ‘Dore’). There’s a brief ‘administrator’s report’ on that site which may be worth people who have paid Dore NZ reading.

Thanks to ‘Joesmum’ for this comment:

‘Dore Group Ltd NZ put itself into voluntary liquidation on 23rd March, 2009. My son started the Program barely 3 months ago. They insisted on $NZ5500 upfront and had recently had a nationwide recruitment campaign.’

Anyone know what’s going on? Once again there’s nothing on the Dore NZ website or on any other official Dore sites as far as I can see, though this happened a few weeks ago.

Probably be on Listen Again here afterwards: http://www.bbc.co.uk/radio4/facethefacts/

May be interesting – particularly in light of the appalling record of You and Yours as a vehicle for Dore advertorial, including an interview & plug the day before Dore UK went bust.

Other news – I’m offline having adventures again for a bit. Back September-ish. I’ve also tried another thing that dyspraxics probably should be warned off, in this case ceilidh dancing at a friend’s wedding. Good fun, and I only accidentally punched one person in the nose, no serious injuries. Folk dancing seems to be a bit like rugby, but with more fiddles and an accordion.

Hope to see some of you at the Science Blogging conference, look out for the Green Computer.

Other people who have done the same thing have had bizarre legal threats – I’m fortunate enough to be too broke to sue, and used to much scarier lawyers from the likes of Dore.

Without further ado, here are the missing ‘Cartoon Church’ posts.

Please re-publish them as widely as possible.

Who’s Supporting Dave Walker?

1. St Aidan to Abbey Manor – David Keen – Vicar (Yeovil)
2. The Wardman Wire – Matt Wardman (audio of BBC interview from 12/2007)
3. Gentle Wisdom – Peter Kirk
4. Bishop Alan’s Blog – Alan Wilson, Area Bishop of Buckingham
5. Blogula-Rasa – Ginny (detailed – worth a read)
6. Metacatholic – Doug Chaplin – Vicar (West Midlands)
7. Of course, I could be wrong – Madpriest – Priest (somewhere in England)
8. Seven whole days – Scott Gunn – Parish Priest (Rhode Island) and Lambeth Conference.
9. Thinking Anglicans – Simon Kershaw – Cambridge, England (likely to follow further press coverage)
10. The Jewish Blog Network – How to recover deleted pages. Firefox Resurrect Pages add-on.
11. Lingamish – Blogger Bludgeoned by Bozos – David Ker – Mozambique. Kudos for the cartoon above.
12. [Update: 23/07/2008] SPCK Watch – Gagging attempts by Mark Brewer – SPCK Watch. (Somewhere in Europe). Whole blog devoted to SPCK saga.
13. [Update: 23/07/2008] Elizaphanian – We are all Dave Walkers now – Sam Norton, Rector of West Mersea, Essex. Suggests that we reposts Dave’s ex-posts from Google Cache
14. [Update: 23/07/2008]Mad Hare – Solidarity post – SPCK/SSG and Dave Walker (New Mexico : United States).
15. [Update:24/07/2008 AM]The Cartoon Blog – Cease and Desist Demand from Mark Brewer Dave’s original post – now gone
16. [Update:24/07/2008 AM]GOD, CHRIST: QUESTIONS & FAITH – More and More on the Exploding SPCK Story & Dave Walker’s Cartoon Church Blog Check out the illustration from the 1950s
17. [Update:24/07/2008 AM]Saintly Ramblings – Dave Walker Solidarity Post
18. [Update:24/07/2008 AM]SPCK/SSG: News, Notes & Info – Comments on Moderation Expect comment when owner returns from holiday
19. [Update:24/07/2008 AM]PamBG’s Blog – Those Christian Bookshops
20. [Update:24/07/2008 AM]Scatter Cushions – Nothing like like having an informed debate
21. [Update:24/07/2008 AM]connexions – Cartoon blogger silenced
22. [Update:24/07/2008 AM]Turbulent Cleric – Libel law used as censorship Reflections on the Craig Murray case
23. [Update:24/07/2008 AM]Exigency In Specie – Bullying the Bloggers Southern England
24. [Update:24/07/2008 AM]Asingleblog – Brewers are challenged in court More detail on the attempt to put SPCK UK into Chapter 11 in the USA
25. [Update:24/07/2008 AM]Philip’s Tree House – I’m also Dave Walker
26. [Update:24/07/2008 AM]John Inbetween – Yet another Dave Walker
27. [Update:24/07/2008 AM]Wormwood’s Doxy – Because there’s nothing I hate more than a bully….Standing up for Dave Walker & SPCK
28. [Update:25/07/2008 AM]Dave Cole – I’m Dave Walker
29. [Update:25/07/2008 AM]Ministry of Truth – SPCK owner seeks US bankruptcy protection for UK charity KEY POST – Digging into the Brewer “Legal Manoeuvres in the Dark”, and further posts
30. [Update:25/07/2008 AM]Blogpower – Defending the Blog – Blogpower Roundup – The Civil Liberties Edition Civil Liberties Roundup – Understand the Wider Issues
31. [Update:25/07/2008 AM]Brainducks Weblog – Cartoon Church blog target of legal bullying
32. [Update:25/07/2008 AM]D-Notice – D-Notice: Religious Nuts
33. [Update:25/07/2008 AM]Back Towards The Locus – “Come Together, Raaaayt Nahahow, Over A Bullying Bookshop Chain”
34. [Update:25/07/2008 AM]Sim-O Random Thoughts – I’m Dave Walker and so’s my wife
35. [Update:25/07/2008 AM]Safety Photo – Dave Walker Cease and Desist Notice
36. [Update:27/07/2008 AM]Around the Worktable – My Name is Dave Walker, and Yours Should Be, Too Text of comment made on Slashdot
37. [Update:27/07/2008 AM]ASBO Jesus – 519 Dave Walker
38. [Update:27/07/2008 AM]Rachel North – SPCK Up Shortlisted for Best Headline Award so far
39. [Update:27/07/2008 AM]Bloggerheads – I support Dave Walker
40. [Update:27/07/2008 AM]Johny Void – For God’s Sake Cease and Desist Ever so slightly satirical
41. [Update:27/07/2008 AM]42 My life, the universe and everything – Dave Walker
42. [Update:27/07/2008 AM]kneel in wonder at heaven touching earth – Paul Sibley
43. [Update:27/07/2008 AM]Supersimbo – Dave Walker we salute you
44. [Update:27/07/2008 AM]Safety Joke – Safety Joke
45. [Update:27/07/2008 AM]Decloned – William Lehman
46. [Update:27/07/2008 AM]Squiggle Jones – Silence is not always golden…
47. [Update:27/07/2008 AM]Chris Luff, discomblogulating – Legal intimidation?
48. [Update:30/07/2008 AM]Maggi Dawn – Dave Walker and SPCK
49. [Update:30/07/2008 AM]Tim Abbott – Dave Walker solidarity post
50. [Update:30/07/2008 AM]Mark Tiddy’s Blog and Website – News
51. [Update:30/07/2008 AM]SPCK / SSG Bookshop Posts – We are all Dave Walker now
52. [Update:30/07/2008 AM]A Skinny Fairtrade Latte in the Food Court of Life – Freedom of Conscience – Allegedly
53. [Update:30/07/2008 AM]http://gafcon.blogspot.com/2008/07/mark-brewer-brewerbplawcom.html – Mark Brewer: Responding to Dave Walker Funny
54. [Update:30/07/2008 AM]http://andjesuswept.blogspot.com/2008/07/more-spck-bullying.html – More SPCK bullying…
55. [Update:30/07/2008 AM]Lingapotamus – save dave
56. [Update:30/07/2008 AM]Program Your Own Mind – Supporting Dave Walker against Mark Brewer and his company’s legal threats
57. [Update:30/07/2008 AM]Philobiblon – Britblog Roundup No 180
58. [Update:30/07/2008 AM]Talk to Action – Texas Religious Right Charity with UK Links Tries to Liquidate
59. [Update:03/08/2008 AM]Kouya Chronicle – Blogs and Justice
60. [Update:03/08/2008 AM]Way out West – Censorship
61. [Update:03/08/2008 AM]The Walsingham Girl – I Support Dave Walker ! Post from Orthodox Christian
62. [Update:03/08/2008 AM]Revmusings – Free Speech
63. [Update:03/08/2008 AM]Anne’s Blog – I am also Dave Walker
64. [Update:03/08/2008 AM]One Blog One Lord – One Blog one Lord
65. [Update:03/08/2008 AM]Thoughts … and more thoughts – Chester SPCK? Visit to SPCK Chester, and found it closed

“

66. [Update:03/08/2008 AM]Orthodox Christian Mission Yahoo Group – How NOT to do mission In the past it has been possible to see that in many instances Orthodox
    mission has been more culturally sensitive than Western Christian missions. But organisations like the St Stephen the Great Charity seem to have adopted
    some of the worst features of Christian missionaries in the past, and sought
    to emulate all their mistakes and display none of their virtues.

“

67. [Update:03/08/2008 AM]The Ongoing Journey… – SPCK and takeover + silence!
68. [Update:03/08/2008 AM]Ancient Hebrew Poetry – Biblical Studies Carnival XXXII Part Two
69. [Update:03/08/2008 AM]Intelligence and Ignorance – Dave Walker, victim
70. [Update:03/08/2008 AM]Deep Thought – Dave Walker solidarity post

The original copy of this list is on the Wardman Wire here.

Dave Walker of the Cartoon Church has been sent legal threats by ‘St Stephen the Great Trust’, a rather unpleasant organisation which has overseen the sad and messy demise of the SPCK bookshops. Basically, SPCK used to sell the more interesting, argumentative, thoughtful, and controversial sort of Christian books. What with the Internet and everything, such a specialist resource wasn’t getting so many sales. SPCK bookshops were brought up by SSGT, an American organisation with a much more evangelical leaning and a tendency to say stupid things about Muslims, and to get UK Orthodox Christians quite annoyed. SSGT screwed around with the staff in a variety of unpleasant ways, which were described on Cartoon Church ’till SSGT threatened Cartoon Church.

I would stick up some links on the background to this, but Cartoon Church has already been bullied into taking their stuff down, and they have provided the most through and detailed coverage so far. Anyway, have a look at this forum thread where several of those involved have posted.

As regular readers will know, I do not approve of using legal threats to shut down an argument, particularly as in this case when it’s just the fact of legal action rather than the merits of the case which appear to be deciding things. It’s a sign of a weak argument if you can’t defend it by arguing back better, and if SSGT would rather what they were doing wasn’t common knowledge then they shouldn’t have been doing it. Going for lawyers is just ducking the issue in a rather pathetic manner.

It’s the summer, I’m making the most of the last few months before I have to get a ‘proper job’, having adventures in places which still don’t have WiFi, graduating, Saving The World, working at festivals, doing more sport than can possibly be healthy for a person, getting into scrapes and back out of them, living out of bike panniers & tents & friend’s floors & hostels, risking life and limb just ‘cos it’s fun, and generally doing all the stuff my parents thought I’d never do when I was a Problem Duckling. I suppose it’s better that people worry for the things I do do now, rather than the things I don’t!

Hope you all have a good summer too, many thanks to everyone who has read or commented, hope to ‘see’ you again in September, & don’t forget the suncream.

This letter from Wynford (PDF) suggests Dore are expecting to come back.

‘So, just to summarise, we will not be re-opening the majority of the original Dore Centres, but we will be developing relationships with local partners who will focus on their community and provide the Dore technology.’

Thanks to Holfordwatch for the Sun article, more there.

We have both been asked by the forum moderators at Dore Talk to move debate elsewhere.

I understand you were also less than happy at having your reply to the Guardian ‘Bad Science‘ article mentioning my blog deleted by the newspaper moderators on grounds of libel, as was I – I’d far rather debate with facts than lawyers & there’s a lot there I’d enjoy answering.

Therefore could I suggest that we continue our interesting discussion on Dore Talk in the comments section below this posting?

Since your Guardian post described me as ‘Bloggers … hide behind anonymity and make comments which are ill informed, based on limited knowledge, biased and have therefore been very damaging to Dore’, I do hope that you will find it worth your while to correct a few of the most painfully glaring of what must surely be my many mistakes on this blog. Pick anything you like, if I’ve been wrong I’ll be only too happy to correct it. It shouldn’t be too difficult for you to find something, I am after all an undergrad & therefore lower in the academic pecking order than a lab rat, and since you think I’ve been so ‘damaging’ then it must surely be worth your while to spend a few minutes setting me right?

To start this off, I’ve re-posted your Guardian comment in the comments section of this post. I promise not to delete anything you write (except for swearwords which tend to mess up my access) & the comments on here are un-moderated (except a standard spam-filter). If you’d rather have this discussion elsewhere on the same terms, please do suggest it. Anyone else with an interest in the research is of course very welcome to join in the discussion, though please be aware I’m aiming for more of a no-holds-barred academic debate than sharing personal anecdotes, otherwise I’d leave it on Dore Talk.

I’ve posted this invitation on Dore Talk, if anyone knows of other ways to bring this to Dr Rutherford’s attention, please do pass them on.

Thank you,

Duck.